Coca-Cola Leader Lab

6 Epsidode Narrative Series – Two Coca-Cola archivists must journey through time and space to find the meaning of leadership, learn how to work together and discover the power of a well-timed musical number.
Awards
- Webby Nominee
  - Advertising, Media & PR
  - B2B Campaign 2024
- Webby Honoree
  - Advertising, Media & PR
  - Food & Beverage 2024
- Problem:
  - The Foodservice and On-Premise frontline workforce is experiencing a mass exodus as workers search for new career opportunities and a clear path to professional development.
- Solution:
  - Leverage shorter-form, narrative-driven “edutainment” content accessible to the entire frontline workforce. With a runtime less than 30 minutes, employees can earn their leadership certification faster than the standard lunch break.
Impact
- 250+ Participating Brands
- 19M Potential Employees Impacted
- 5M+ Media Impressions Since Launch
Created & Directed by: Jon Michael Simpson & Gabe Cuomo
Production Company: One Chameleon Entertainment
Partners: ADDO, The Cuddle Squad